Exported JPEG always larger than original JPEG


i'm trying export jpeg file size smaller, use on web.  file have 1.1 mb.  try export via lr4 using percentage slider, no matter percentage use, file size greater 1.1 mb!  , if try limit size inputing value, 1000 kb, error message saying can't reason:

screen shot 2012-06-25 @ 9.29.39 pm.png

 

also, not case 1 file, numerous files.  have ideas?

perhaps have set quality slider 100? part of problem. if want size reduced, have accept lower quality. alternatively, since photo web, use image sizing portion of export dialog box reduce dimensions of image, make output jpg smaller.



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