for interested in new move "cloud computing" here latest financial news adobe.
by adding subscriptions line, adobe attempting make sales growth more predictable, avoiding revenue shortfalls , stock declines occur in between updates of creative suite software. started move in april release of software called creative cloud, lets users rent photoshop , other graphics programs on web monthly fees.
the strategy carries risks. take company more 4 years collect subscriber generates single sale of desktop version of top- end master collection software package, includes applications photoshop , illustrator.
adobe reduced high end of annual sales growth forecast range 7 percent 8 percent, “anemic” technology company, said barbara coffey, analyst national securities.
“this meant transition year,” chief financial officer mark garrett said in interview yesterday.
moving subscription-based model mean $10 million erased quarterly sales foreseeable future, garrett said.
still, adobe has 90,000 paying online subscribers cloud- computing versions of software , adding 5,000 net subscribers week, garrett said
thanks heads-up.
and aren’t curious how play out?
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